Regional Marketing Coordinator

This position covers the following counties: Licking, Franklin, Delaware, Union, Madison, Fairfield and Pickaway Counties

Part-Time Position, approximately 20-25 hours per week. Remote work, with occasional evenings and weekends and willingness to travel approximately 500 miles per month

Compensation: $28.85 per hour

In this role, you will travel throughout the counties outlined in the territory description below. The candidate must also live within one of the designated Ohio counites in the territory: Franklin, Delaware, Union, Madison, Licking, Fairfield or Pickaway.

Contracted by ODCY, the Ohio Children’s Alliance is responsible for identifying and recruiting the type of resource (kinship and foster care) and adoptive families needed regionally and across the state to meet the needs of children in public children service agency and Title IV-E court custody. This new program is one of our state’s key strategies to address the statewide shortage of available foster parents, as well as families willing to adopt children from foster care.

The Regional Marketing Coordinator will work within the assigned service delivery area (SDA), and within those communities, to identify, generate and strengthen marketing and awareness opportunities. This position plays a key role in ensuring all public and private agencies and key stakeholders have the resources, tools and support necessary to significantly impact all program deliverables. A community-focused and innovative thinker, the ideal candidate also possess experience with resource family recruitment, and lead generation strategies.

Working at NYAP

• Paid Time Off
• Paid Holidays
• Mileage reimbursement
• Phone reimbursement

Responsibilities:

Community Engagement 85%

• Identify new opportunities for community outreach
• Communicate campaign efforts to the Resource and Referral Hubs
• Utilize target market data to identify quality leads and pathways to reach them
• Educate and inform of the support offered by Resource and Referral Hubs, AAN and agencies
• Facilitate presentations to expand program awareness and generate inquires
• Create and maintain calendar of events within SDA; attend as requested/needed and work together with the Resource and Referral Hubs to cover events.
• Identify non-traditional and community specific opportunities to drive awareness and traffic to campaign goals; when necessary attend/facilitate
• Be an ambassador for the mission, spearheading outreach within the local communities

Public and Private Foster Care Agency Collaboration 10%

• Identify and maintain agency contacts for communicating recruitment and engagement efforts, including the contact information for the statewide inquiry form
• Create plan to continually build relationships with all public and private agencies and key community members
• Provide agencies with varying levels of support, resources and tools to ensure marketing recruitment and awareness efforts are successful
• Ensure program updates are effectively communicated and implemented

Implementation and Maintenance of Marketing and Recruitment Strategies 5%

• Provide input into new policies/procedures, community trends, feedback and various reporting requirements
• Assist in the coordination of regional meetings and events
• Provide backup coverage for other regional marketing coordinators as needed

Qualifications:

• A community-oriented professional with experience in sales or recruitment.

• Prior experience in social services, preferably working with foster youth, parents, or alumni of foster care • Lived experience in the foster care system is highly preferred

• Bachelor's degree in related field preferred but not required
• Proven self-starter with the ability to manage time and work priorities independently
• Excellent written and verbal communication skills to include public speaking
• High detail orientation and accuracy
• Requires frequent evening and weekends
• Proficient with Microsoft 365 products (Outlook, Word and Excel); ability to quickly gain proficiency using other software and web-based services as needed

Driving and Vehicle Requirements:

• Valid driver’s license
• Reliable personal transportation
• Good driving record
• Minimum automobile insurance coverage of $100,000/$300,000 bodily injury liability

Apply today!

www.nyap.org/employment

Benefits listed are for eligible employees as outlined by our benefit policy.

The person in this position needs to follow a team concept and support both agency goals and co-workers. Employees must be able to effectively work with and be respectful and sensitive to persons from various cultures, socioeconomic, ethnic, religious, and racial backgrounds.