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Job Description
Email Marketing Associate, Customer Communications
Part-time Contractor
We aren’t your standard marketers: we own the strategy, P&L, and product roadmaps for our portfolio of cutting edge and in-house-built marketing and MarTech products. We leverage them to acquire high potential customers and engage them to come back again and again. We have petabytes of first and third party data at our fingertips; what makes us successful is using that data to build algorithms and automated solutions to take our offering and personalize it to each and every customer.
As an email marketing contractor you will play a mission-critical role in Customer Communications, managing the production and execution of mailings that drive a significant portion of our business. This role can be either Boston based (2 days in office) or remote. It will require ~20 hours a week, inclusive of remote weekend work (2-3 hours per day).
What You'll Do
- Manage end-to-end production process for email campaigns and push notifications
- Manage and prioritize the pipeline of email campaigns
- Solicit requirements, specs, assets from business analysts for email campaigns
- Manage internal deadlines for each campaign and communicate with creative execution team, and business unit stakeholders to ensure completion
- Work with creative team and business stakeholders to ensure concepts align with objectives
- Hold cross-functional partners accountable for timely completion of deliverables
- QA all emails, ensuring content is accurate and links work to provide the customer with a positive experience
- Optimize results for email campaigns by testing subject lines, creative, copy etc.
- Be the expert on email best practices, technologies, and trends.
What You'll Need
- Incredible attention to detail and highly organized.
- Resourceful, self-driven, self-aware, accountable/reliable, and excellent at follow-up communication.
- Ability to work under pressure, meet deadlines and handle multiple projects simultaneously.
- Basic Excel skills, with ability and interest in data analysis.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
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